Keyword research: tools for the job

M

Mangools KWFinder

Simple keyword research UI for finding lower-competition search terms.

Skip if: You need deep backlink analysis, full technical audits, or a broad competitor suite.

U

Ubersuggest

Budget SEO suite for early keyword and competitor research.

Skip if: You need deeper enterprise-grade SEO data, backlink depth, or advanced reporting.

A

Ahrefs

Premium SEO suite for backlink, keyword, and competitor research.

Skip if: You only need a cheap first keyword list or are not ready to spend over $100/month on SEO.

S

Semrush

Broad SEO and competitive research suite for content-led growth.

Skip if: You only need free baseline Search data or a lightweight keyword tool.